Is Beatnik the same as By Chloe?
By CHLOE—co-founded by its namesake, vegan chef Chloe Coscarelli—will rebrand as Beatnic, an ode to its flagship location in Greenwich Village. Vegan chain By CHLOE will rebrand as Beatnic following a lengthy legal battle over its name.
Is by Chloe now beatnik?
After a tumultuous few years, popular vegan fast casual chain By Chloe is getting a complete makeover, starting with a new name. The plant-based restaurant chain will now be known as “Beatnic,” in a nod to the original location’s roots in New York City’s Greenwich Village neighborhood.
Why did Chloe change name to Beatnic?
The name change comes as part of the deal after its parent company BC Hospitality Group was acquired out of bankruptcy by its stalking horse bidder, a group of investors that included Bain Capital Double Impact Fund and Kitchen Fund, for $333,000. These investors previously provided financing for the chain.
Is Beatnic by Chloe kosher?
A: Yes. Beatnic. is certified kosher by International Kosher Council (IKC) under the supervision of Rabbi Zev Schwartz.
Did By Chloe go out of business?
Co-founder of vegan fast-casual chain chef Chloe Coscarelli is mourning the loss of the company she founded, but said it’s probably “for the best” as it will bring to an end a years-long legal saga, she wrote last week.
What beatnik means?
Definition of beatnik : a person who participated in a social movement of the 1950s and early 1960s which stressed artistic self-expression and the rejection of the mores of conventional society broadly : a usually young and artistic person who rejects the mores of conventional society.
Why did Chloe shut down?
It comes as the fast casual vegan chain has rebranded in the US after it was acquired out of bankruptcy earlier this year, heralding the end of the By Chloe brand name. In December 2020 By Chloe filed for Chapter 11 bankruptcy is the US, amid a downturn caused by the Covid-19 pandemic that saw revenue slump by 67%.
Is Chloe Coscarelli vegan?
First breaking onto the culinary scene as the first vegan chef to capture the top prize on Food Network’s Cupcake Wars, Chef Chloe Coscarelli has since been recognized for bringing vegan cuisine to the mainstream as an award-winning chef and best-selling cookbook author.
Why did Chloe leave by Chloe?
Celebrity chef Chloe Coscarelli was pushed out of By Chloe after an arbitrator determined that she was being “grossly negligent” of the vegan fast-casual chain she co-founded, according to documents from the legally binding process — including losing leases on new spaces and sabotaging deals with business partners.
Did by Chloe rebrand?
A judge ruled that the new company use the “Chloe” branding in the company’s relaunch, so it will use the name “Beatnic” in a nod to the original company’s flagship in Greenwich Village, Beatnic president Catey Mark Meyers told Fortune.
What is By Chloe now called?
Beatnic
The chain has overhauled its branding and debuted a grimace-inducing new name: Beatnic, which is meant to reference the restaurant’s roots in Greenwich Village and the historic Beatnik movement, the company tells Fortune.
Why is Chloe closed?
The New York City-based chain blamed the pandemic for its need to file for bankruptcy. The chain closed three of its 14 locations last year and saw revenue drop by about 67%, according to the bankruptcy filing.