What is AppNexus used for?
AppNexus offers online auction infrastructure and technology for data management, optimization, financial clearing and support for directly negotiated advertising campaigns. It has both demand-side platform (DSP), supply-side platform (SSP), and ad serving functionalities.
What is AppNexus called now?
Xandr, Formerly AppNexus, Is Now Formerly AT, After Its Acquisition By Microsoft | AdExchanger.
Is AppNexus an ad exchange?
What makes AppNexus so unique is that it operates one of the few major “ad exchange” businesses – essentially a big marketplace where digital ad inventory can be bought and sold.
How much did AT pay for AppNexus?
around $1.6 billion
On Monday, June 25th, 2018 AT announced that they would acquire AppNexus. The acquisition is focused around AT’s Brian Lesser, their CEO of Advertising & Analytics. Analysts estimate the deal cost AT around $1.6 billion, where AppNexus was floating a $2 billion valuation from previous funding rounds.
What are programmatic channels?
Programmatic advertising enables brands or agencies to purchase ad impressions on publisher sites or apps through a sophisticated ecosystem. Programmatic advertising includes ad slots for digital out-of-home (DOOH), online, streaming, TV, video and voice ads.
When did Xandr buy AppNexus?
Following its June 2018 acquisition of AppNexus, Xandr was formed by AT to construct a national TV advertising marketplace. Xandr was launched, on September 25, 2018, at its inaugural AT Relevance Conference, in Santa Barbara, California, and was named after its parent company founder, Alexander Graham Bell.
Who owns AppNexus?
XandrAppNexus / Parent organization
What is Xandr monetize?
Xandr Monetize The strategic selling platform that enables media companies to unlock the full value of their inventory and improve the experience for their consumers.
Is AppNexus owned by Xandr?
What is the world’s largest programmatic ad exchange?
Google AdX, the largest programmatic ad exchange, conducts the first-price auction and sells display advertising space in real-time. This Ad Exchange is the premium version of Google’s AdSense which was built for premium publishers and advertisers.
What is AppNexus and how does it work?
AppNexus operates one of the few major “ad exchange” businesses, essentially a big marketplace where digital ad inventory can be bought and sold. As an example, Microsoft puts much of its ad inventory from the portal MSN into the AppNexus exchange, where ad buyers can bid on ads.
Is AppNexus a billion-dollar company?
And with a combined $200 million spent this year in acquisitions, AppNexus is doing just that. With a $1.2 billion valuation and net revenue estimated at about $200 million off $2 billion in gross […] The New York ad tech community has a billion-dollar company at last, and it’s Brian O’Kelley’s AppNexus after all.
Does AT own AppNexus?
In June 2018, AT announced it was acquiring the company and putting it under its Xandr division as a subsidiary. AppNexus was reportedly sold for $1.6 billion while most news outlets speculated the company did not sell for less than $2 billion.
Can AppNexus use machine learning to predict the future of digital ads?
Months after reportedly filing confidentially for an IPO in November 2016, New York company AppNexus is looking to machine learning to try to stay ahead in the competitive ad tech space, providing more predictions for buyers and sellers of digital ads.